Location: Remote  Position Type: Full-time About the Company:  Books33, a unit of Aadya Green Gifting Pvt Ltd, is a pioneering enterprise dedicated to the promotion of sustainable and eco-friendly literary products. Our mission is to create a greener planet by integrating the love for reading with environmentally conscious practices. We offer a wide range of books, audiobooks, and e-books, emphasising the importance of green gifting and sustainable living. Our team is passionate about making a positive impact on the environment while delivering high-quality literary content to our customers. More details available on: www.books33.com About the Role: We are seeking a dynamic and results-driven Performance Marketing Executive to join our team. The ideal candidate will have a strong understanding of both on-page and off-page Search Engine Optimisation (SEO) techniques, alongside experience in e-commerce product promotion on platforms such as Amazon Seller Central, Audible, and Kindle. This role is crucial in driving our online presence, enhancing product visibility, and maximising sales through strategic marketing initiatives. Key Responsibilities:

1. SEO Management:

• Develop and implement comprehensive on-page SEO strategies to enhance website visibility and search engine rankings.
• Conduct keyword research, competitive analysis, and website audits to identify opportunities for optimisation.
• Manage off-page SEO activities including backlink building, guest blogging, and influencer collaborations to improve domain authority.

2. E-commerce Product Promotion:

• Create and manage product listings on Amazon Seller Central, Audible, and Kindle, ensuring all content is optimised for maximum visibility and conversion.
• Develop and execute promotional campaigns, including sponsored ads, deals, and discounts to drive product sales.
• Monitor and analyse campaign performance metrics, adjusting strategies to maximise return on investment (ROI).

3. Content Marketing:

• Develop engaging and SEO-friendly content for product descriptions, blog posts, and social media.
• Implement content marketing strategies to drive organic traffic and improve search engine rankings.

4. Data Analysis and Reporting:

• Utilise analytics tools to track, measure, and report on the performance of SEO and marketing campaigns.
• Provide actionable insights and recommendations based on data analysis to optimise future campaigns.
• Stay updated with the latest industry trends, tools, and best practices to continually improve marketing efforts.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field OR 10+2 with a Diploma in Digital Marketing
• Proven experience in performance marketing, SEO, and e-commerce product promotion.
• Proficiency in using SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and e-commerce platforms (Amazon Seller Central, Audible, Kindle).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.

Skills:

• In-depth knowledge of on-page and off-page SEO techniques.
• Experience with Amazon Seller Central, Audible, and Kindle product promotion.
• Strong understanding of digital marketing principles and practices.
• Proficiency in analytics and reporting tools.
• Creative thinking and problem-solving abilities.
• Team player with excellent collaboration skills.

Benefits:

• Competitive salary and performance-based incentives.
• Opportunity for professional growth and development.
• Flexible working hours and remote work.
• Collaborative and inclusive work environment.

Apply Now: Interested candidates are invited to submit their resume and a cover letter outlining their relevant experience and why they are a good fit for this role. Additionally, send a copy of your application to support@books33.com with the subject line Application for Performance Marketing Executive.