It was an induction session in my campus. Every year, when the new batch of students come, academic institutions hold an induction program – ranging anywhere between 3 days to 1 week – to make the new batch aware of their institution’s faculty, facilities, and operational framework.

In a typical induction programs, faculty and students give brief introduction to one another with their respective names and affiliations.

Asim, a tall young boy with a well-build physique introduced himself saying, “Hello All, I am Asim and I am a business blogger”.

Business Blogger? Is it a hobby or a profession or just an online engagement? Many of the serious professors wondered.

It’s true that blogging has undergone a paradigm shift since its inception in the 1990s. If we look at the history of blogging, blogs have evolved from personal diaries and online pages to platforms that support freedom of speech, opinions and campaigns on a variety of topics as varied as gender, nature, population, science, health, politics, culture and entertainment.

Blogging, as concept was born in 1993 as an online journaling activity where writers shared their opinions on a subject for personal or business reasons. It has come a long way ever since.

In the early years, blogging emerged as personal diaries or online pages where people vented out their feelings and pent-up stories of the ups and downs of their lives.

Some historical facts about blogs, blogging and bloggers

Early Days of Blogging

  • Justin Hall, an undergrad from Swarthmore College, was one of the original bloggers. He created a website called in 1994 to publish his writing. These writings focused on the details of his life which he shared with his fellow students and readers.
  • The website consisted of brief posts with shared links that gave access to Justin’s work and other websites. His works were not termed as ‘blog’ but referred to as “Online Diaries” or “Personal Pages.”
  • Ten years later, The New York Times, in one of its articles, mentioned Justin as the “Founding Father of Personal Bloggers”.
  • In 1997, Jorn Barger coined the term “weblog”
  • The weblog was a combination of two words – ‘log’ which means ‘written documentation’, and ‘web’ taken from the ‘world wide web’.
  • In those days, bloggers had to write code for their websites, add a new HTML page to the server with every update the homepage with new links.
  • In 1999, tools like ‘Pitas’ and Metafilter were launched that allowed bloggers to post entries direct on the main Metafilter website. Such hassle-free tools paved the way for blogging to become popular.
  • In 1998, the blogging platform Open Diarywas launched. It made the two-way communication possible and allowed its members to interact with the blogger by commenting on his/her writing. This feature gave birth to the then-new trend of posting readers’ comments.
  • Peter Merholz holds the credit of simplifying and shortening the term ‘weblog’ to ‘blog’.
  • In 1998 itself, Pyra Labs founded ‘Blogger’, which was later acquired by Google and made free and accessible for all users.
  • The introduction of the permalink, it turned out to be one of the turning points in the early days of blogging. With every entry on Blogger, the user was given a permanent and shareable URL, which helped users to access the content they were searching for. The permalink attracted many new users, which in turn made Blogger the platform of choice for a lot of writers.


Growing Days of Blogging


  • The year 2002 was a big one for the blogosphere. In 2002, we witnessed an expansion of parenting blogs, one of the first being com, founded by Melinda Roberts.
  • Technorati, the first blog search engine became the world’s largest blog directory featuring an incredibly useful and monumental index of blogs and all accompanying information.
  • Later, Technorati was overtaken by Google Blog Search. Now, it only exists as a blog search feature within Google News.
  • In 2003 , two more blogging services entered the ecosystem – TypePad and WordPressthat allowed users to design and create their fully customizable blogs.
  • WordPress is now the most popular content management system in the world.
  • In the later half of 2003, Google also launched its two flagship products, AdSense and AdWords. They allowed people to integrate their blogs with advertisements for relevant products and services.
  • In 2004, Merriam Webster nominated the word ‘blog’ as its word for the year.
  • The year 2004 also saw the advent of video blogs or vlogs when Steve Garfield uploaded short videos of protests, rallies, and news events on his personal website.
  • Interestingly, YouTube– was launched the following year on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It had started as a dating site and turned into a video-sharing platform after it was acquired by Google in 2006.
  • Later, the launch of The Huffington Postin May of 2005, the boundaries between blogging and news reporting started getting blurred. By then, the cyber journalists began to blog on current news and affairs, which gave it the aura of a news outlet.
  • In 2006, Twitterbrought in the rise of microblogging with the origin of and its 140-character limit. It gained popularity due to the availability of additional social media networking features.
  • With the launch of Tumblr– the first official microblogging platform in 2007- the users were enabled to post concise content with multimedia objects. It also eased the re-blogging and liking of the content by other people.
  • This made communication easier and people started posting their viewpoints on such platforms.

Maturity Days of Blogging

  • In 2012, the blogging landscape changed phenomenally with the launch of Medium – an online blog-publishing platform that supports both professional and amateur writers.
  • In 2013, LinkedIn introduced a similar blogging platform called Pulsefor selective users like B2B brands and business professionals who use Linkedin.
  • In 2015, Pulse was made available to all.
  • Where both Medium and Pulse lack the feature of allocating domain names to a user in the same way as WordPress or Tumblr do, they allow bloggers to share their posts with a broader audience to generate more traffic.
  • By 2016, WordPress added the extension of .blog to its list of URLs. This meant that people could now choose a domain namewith the .blog extension, in addition to other domain extensions such as .com, .net, and .org.
  • In recent years, WordPress users produce over 5 millionnew blog posts and 52 million new comments monthly.

Over a period of time, personal blogging has transitioned into professional blogging – a very cost-effective proposition that brands and businesses use to achieve their marketing goals and to make moolah through advertisements of relevant products and services on their blogs.

With each passing year, the popularity of blogging kept increasing. This trend gave rise to many new tools that helped people to integrate their blogs with ads to monetize their work thereby paving the way for brand sponsorships for blogs that fit their respective niche, and freebies in exchange for endorsements. This changed the blogging landscape and it started to turn more into a business.

At present, blogs are an integral part of the digital world. Everyone reads them, whether they are based on news stories, facts or on topics of media, entertainment, or current events. The blog posts of today comprise images, infographics, and a vast array of information, not just text.

Blogging in the post Covid Times

  • Post 2020, blogging has become the most critical part of the marketing and content strategy of any company that aims to target its audience with a compelling and relatable brand message.
  • Studies suggest that brands that prioritize blogging in their marketing strategy are 13 timesmore likely to generate positive ROI.
  • The rise in social media has given way to Vlogs and podcasts, which constitute a significant chunk of the blogging world now.
  • During the covid times, bloggers across the world posted multimedia content through platforms like Tumblr, Facebook Live, Snapchat Stories, and Instagram
  • With social media websites causing a reduction in organic searches, search engine optimizationhas become the primary marketing tool to attract audiences.

Blogging is here to stay. Hence, marketing professionals and content creators should expect even better blogs and blogging platforms in the future.



  • yamini says:

    The above article is for people who are novice to blogging. The intent of the article is to introduce us to the history and evolution of blogging from a personal diary of an individual to using it as a means of earning money by multinational companies. The article thus shows us different ways of expressing ourselves through blogging and how this medium is here to stay.

  • Yuvraj Singh Nehra says:

    We want others to know about our life/products & the things we want to share with the rest of the world can use blogs easily. Origin of blogging and how has its journey been till now. We don’t know what we can become until we get our idea out.

  • Shivansh Srivastava says:

    This Article is for those people who wants to know about blogs or blogging .The main reason for creating this blog is to aware you about blogging and in the end it tells us about how blogging started at various platforms , growing days of blogging ,etc.

  • Sakshi says:

    Bloging is for bloggers, readers and audience. The reason behind reading the personal blogs is to know about the opinions of various person and the reason for reading marketing blogs is to know about the various products and what’s going on in the market.
    The message is to read blogs and be aware of opinions in the world

  • AMAN GUPTA says:

    So blogging is for those people who wants to share his idea and opinion about any particular topic it can be personal a well.
    The reason behind creating or making a blog is to tell or make aware the reader that what is your personal or business opinion for any particular topic that you have shared.
    The message is to convey the people that blog can help you in sharing your ideas and opinion in various online platform .

  • Attharv Bhatt says:

    The Blogging Sphere saw a major shift in the early 90s, evolving from a personal space to a professional platform. The shift included changes in the original format of a blog and introduction to specialized platforms like Medium and by the 21st Century, blogging became a critical strategy in the marketing and content section.

  • Shivanshu Kalra says:

    This article is for anyone who wish to gain knowledge or learn the transitions of blogging since its inception, anyone who wish to be a marketer or a content creator should have this knowledge.Blogging was started with the intention of expressing feelings. Blogging have emerged as a critical part of marketing and content strategy for any company and generate a positive ROI. Blogging still has to go a long way ahead and benefit the users.

  • Shivansh Srivastava says:

    This Article is for those people who wants to know about blogs or blogging .The main reason for creating this blog is to aware you about blogging and in the end it tells us about how blogging started at various platforms , growing days of blogging ,etc.

  • Chirag Chauhan says:

    Blogging has come a long way from a different era to a different one , blogging has helped to boom business for the marketing professionals . Blogging has become a very important part of today’s digital world , help I’m generating positive ROI. Blogging is the new long time future

  • Shivendra chauhan says:

    This blog is for those who want to start their path in blogging as a professional or casual blogger. This blog intended to give an overview of the history of blogging over a period of time. This blog passes the message that a small thing which started as a personal dairy has become a vast network to communicate, put your opinion and convey your message

  • Anonymous says:

    so, it is an induction session for the business blogger. it will be wondered the different kinds of blogger who entertain the concepts. the reason of this induction was the people who want to be the online creater to made our own blogs. its will communicate the peoples through their networking site and interect the own thoughts with others.

  • TAMANNA GARG says:

    This article is all about blogging. The target audience of this article is marketing professionals and content creators. This article involves evolution of blogging and how blogging become relevant in business world. There are different platforms where you can blog. How a personal diary is transformed to a digital blogging. How blogging can be a good market strategy for a company. Even during or after covid blogging is at peak through various social media platforms.

  • Manas Varshney says:

    As we know that blog change the perspective of the person who reads it. It is for the people who reads it and how he/she can conclude the results from the reading of a particular blog.

    The reason behind creating it to show everyone’s own perspective to see things around us or understand things around us.

    As blog helps in link building, so the one who want to make carrier in it , he/she can post their blogs to websites and link socially with each other.

  • Siddharth Dhasmana says:

    This blog is for people who like blogging or who want to choose blogging as a hobby or for a profession. IT brings out all the
    facts and knowledge about blogging , its life cycle like from its early days to its maturity and everything. The reason behind
    this blog clearly shows the how important blogging is in todays world and its benefits.
    This blog is great for marketing professionals and content creators.

  • Aadarsh Thakur says:

    A nice Article and I believe it would be very helpful for people who want to learn more about Blogging and for anyone who wants to learn a bit about blogging before trying their hands at it as it provides a compressive and easy to understand bundle of information about how blogging evolved over the years.

  • Niharika kumari says:

    The given article is mainly for new bloggers or who wants to try blogging in future.
    Reason behind creating it is to provide information about blogging
    The content of the article is about the history of blogging and their feautures.

  • Anonymous says:

    Blogging, as a concept was born in 1993 as an online journaling activity where writers shared their opinions on a subject for personal or business reasons. Blogs have evolved from personal diaries to platforms that support freedom of speech, opinions, and campaigns on a variety of topics. In 1998, the blogging platform Open Diary was launched. Peter Merholz holds the credit for simplifying and shortening the term ‘weblog’ to ‘blog’. In 2002, we witnessed an expansion of parenting blogs, one of the first being founded by Melinda.

  • Arnav Ajit says:

    The blog has gone since 1990, its concept was born in 1993 as an online journaling activity where writers shared their opinions. Justin Hall is the father of personal bloggers. He creates the website in 1994. After some years WordPress allows people to create and design blogs. In 2012, blogging changed with the launch of Medium. In recent years Blog is the most important things for the critical strategy for marketing & content.

  • Preksha Menaria says:

    This article is about how a college begins with ragging within 3days to a week.
    Where a boy named Asim introduced himself as a business blogger. Blogging, as concept was born in 1993 as an online journaling activity where writers shared their opinions on a subject for personal or business reasons, in 2003 WordPress was launched where people could express their thoughts, experiences etc. YouTube was launched on 14th feb. Google also launched google ad word where people could add advertisements in their blogs.
    During covid time 52 million comments were there on the blog. Instagram Snapchat and other social media sites help in content creation now.

  • lalit kumar says:

    This blog is for the audience who wants to write blogs and people who wants to know about the historical facts about blogs, blogging and bloggers . As it is used by people to gather information and post their believes .At present time blog is integral part of this digital world it can be ranging from personal to professional blogging .

  • Govind Pareek says:

    This article is for future bloggers or people seeking a career in digital space. It speaks about the evolution of blogging as an hobby to career over the years. Started in 1990’s it came a long way and is still a growing space with millions of people part of it.

  • Prashant says:

    In the the writter is saying about the induction program hel in the campus , where a tall boy Asim introduced himself as a business blogger then hye tells us about the evolution of blogging from 90’s to now. he tells us about personalities like Justin Hall and many application

  • NIPUN GAUR says:

    This is basically for the beginners and for them who want to start blogging or who want to gather knowledge about blogs and blogging. Reason behind this is, people want to gather info by simple means and blogging is perfect for this

  • Piyush kumar Nayak says:

    This article is for providing information or news through blogger.Day to day bolging is more popular and easily adopted by people.Its introduce in 1990 and online version devloped in 1993 after that it modified by day to day and it also adapt by Google.The apps like YouTube, Twitter,Linked in also a vital part of bloging.Some adept it by profession.
    This gives free of speech to all anyone can gives their free opinion.

  • chayanika singh says:

    Through this article the writer has tried to reach an audience that are keen to start blogging and want to know how blogging is now commercialised and an integral part of digital marketing.
    The reason for this post is to make the readers aware of how not only is a blog limited to writing and personal diaries but also consists of various different tools of infographics, audios and videos and is now a medium of branding and advertising.
    Blogging is not just a hobby but also a profession and with the efficiency of use through various tools and accessibility to everyone it is a strong platform for opinions and content.

  • Lakshay singh dugtal says:

    This blog post above is for the people who want to start a career in blogging or wants to start as a hobby.
    The reason behind creating a blog is to inspire your audience, to improve your writing ability , to learn new skills, to confront your fear, to document your life, people write blogs for their incomes , to built your online brand.

  • svikrit rai says:

    The author starts by telling us about the induction program that was being held in his campus where a tall boy named Asim introduced himself as a business blogger then he tells us about the evolution of blogging from the late 90’s to present. He names various personalities and softwares that helped in its transition. He later tells us about how personal blogging turned into professional blogging and people now make money out it.

  • Harman Singh says:

    Basically, This Article is all about the History of Blogging. This Blogging should be basically for the Young Generation. The reason behind this reading should be that the Blogging can be a new opportunity to start as a career for many Youngsters. The Message spread through this article is that blogs can be an integral part of the digital world as in todays world everyone reads them, whether based on true stories ,facts etc.

  • Poojashree Agarwal says:


    The blog post above gives an overview about everything any budding blogger wishes to know about blogging.

    Budding Bloggers: Before starting any new profession or hobby, there is a need of understanding it. The blog above provides a brief knowledge about the same with supporting stats, facts & figures.
    Blog provides knowledge about the few initial parameters of blogging i.e. history, type, personal & professional blogging, a career in blogging, where and why blogging should be done, and how it has become an important marketing tool for brands and products, etc.
    Usage and importance of blogs, how blogs can make communication easier, and how can be a career built out of it.

  • Rishika Vatsal says:

    The given article is for new bloggers or the marketeer who wants to share and promote certain idea. The article intends to tell about how the blogging has evolved over the years and will be even better in the future. The message derived from the article is that blogging is an amazing way to reach out your audience and promote your idea and it will not fade away with the time as it always evolve with the time.

  • Anubhav says:

    From this article, we get to know about how blogging was born for personal diaries or online pages to where it is now the most essential part of marketing by delivering a connectable brand message through a large space called social media, blogs, and podcasts

  • isha goel says:

    We have heard a lot about blogging these days, but did not know how it started and is now here to stay. It started as personal diaries of people where they share their personal opinions and now is one of the most important things in marketing strategy and to bring relatability to people.

  • Abhinandan says:

    The Writer started an informational blog which explains how blogging started and other history related to it 
    He shares the information in stages of blogging, with time where he started with
    the Early Days of Blogging, Its Growing Days, Maturity Days and finally, he also briefly mentions the role of blogging during the COVID-19 phase .

  • Srishti Mishra says:

    This is a beautifully written blog meant for budding bloggers. This is a guide to those who wish to know if blogging can be chosen as a career and how to go about it. It shows through data and examples how blogging has evolved to influence businesses and will influence businesses with its strong presence in long run.

  • Anubhav Rathaur says:

    This blog mainly aims to engage the audiences who are interested
    in blogging and it does that by going around the historical background
    of blogging, the tools required, the technical advancements in the field
    and how it has evolved from being just a hobby in its earlier days
    to a full-time profession and a crucial platform for marketing and new age
    content creation.

  • Aditi Dewangan says:

    Basically, blogging is writing our personal views on any topic, its like recording our thoughts in our personal diary.Over the years blogging has become very popular among people of all age groups. The reason behind blogging is, people want to express their thoughts,ideas and opinions and even other people love to read and they share their opinions and comments.


    The rise in social media has given way to Vlogs and podcasts, which constitute a significant chunk of the blogging world now. The rise in social media has given way to Vlogs and podcasts, which constitute a significant chunk of the blogging world now. Post 2020, blogging has become the most critical part of the marketing and content strategy of any company that aims to target its audience with a compelling and relatable brand message. Blogging is here to stay. Hence, marketing professionals and content creators should expect even better blogs and blogging platforms in the future.


    ersonal blogging has transitioned into professional blogging – a very cost-effective proposition that brands and businesses use to achieve their marketing goals and to make moolah through advertisements of relevant products and services on their blogs. Blogs are an integral part of the digital world. Everyone reads them, whether they are based on news stories, facts or on topics of media, entertainment, or current events. The blog posts of today comprise images, infographics, and a vast array of information, not just text.

  • kunal tiwari says:

    This blog is for the upcoming bloggers and new students who will start writing a blog for all those people who think blogging or writing a blog is of no use nowadays the main reason for creating this blog was to show the audience or beginners how blogging has evolved over the period of time and how big brands gives importance to blogging in the era of social media.

  • Hiteshini sharma says:

    This passage is for blogger profession. The reason behind reading it because he/she wants to build career in blogging.
    Message of this passage that blogging is here to stay whoever is passionate about blogging can make it profession by creating innovative and informative blogs.

  • Anonymous says:



    “Blogging” for today’s world is not only a post but an idea for a layman to put down his thoughts directly in line with his experiences and share his thoughts.

    Blogging, since long has evolved itself through various platforms and at the present hour it’s not only a leisure time pendown but also used as a business tool for the modern era.
    Today, for communicating ideas and clients need everything can be easily read between the lines of blogging. In the global arena blogging has proved to be a an objective for both formal and informal use


    Blogging is for the people who want to read and want to keep themselves updated with informations which are requisite for there interest or want to explore variety of articles, novels ,news etc.
    The simple reason behind writting blog is for both professional and personnel growth, wheather it be monetary or for improving writting and communication skills.
    Informations provided by blogs includes variety of subjects like news, articles novels etc for interested audience who also willing to pay for these information.

  • Lokendra Singh Rawat says:

    The above blog targets the upcoming blogger and people who aspire to be content writers, Podcaster.

    It’s intent is to let people know about the evolution that has taken place in the world of blogging , how it has converted from personal blogging to professional blogging.

    This blog gives aspiring blogers a overview about the blogging world

  • Sakshi says:

    This article gives brief idea of blogs to the newcomers in this field. The intent behind writing this blog is to give wide knowledge about what blog is and how useful it is in our regular day to day life. It has started as a hobby of people but now has become professional career for people. This article wants to convey that blogging has emerged a lot and it’s not just a passion for people but also a way of communicating their personal as well as professional life.

  • Akanksha verma says:

    The article is informative where the blogger talked about the evolution of blogging and how bloggers who used to write just as a hobby now converted it into a profession. Role of bloggers and how it can be used as a marketing tool.
    Keep up the good work.


    It was earlier used as an online journaling activity to express writers thought & shared their opinion but today it is used as a tool to express any type of thoughts through freedom of speech. Today it can be used as a hobby and carrier.

  • Partish Kumar Singh says:

    The blog is targeted towards the immature and the beginners in the blogging world and to show the audience the importance of the blog and to give brief of the importance of the blogging and to giving them the board perspective of the bloging from the freedom to speech to the working it as an profession.

  • Aman says:

    Q1- This is for the Audience who wants to become a Blogger and start their career in Blogging.
    Q2- Because Blogging has a huge career and it can be monetized.
    Q3- They give us information regarding blogging which can be posted in several places.

  • Vanshita Gaur says:

    This article is for all those readers who do not know or wish to know more about the history of Bussiness Blogging or Blogging in general, for all the people out there who want to express themselves and speak up about the issues that they are passionate about.
    This article gives us a detailed history of Blogging , how it grew over the years and became the greatest source of information about people, places, things , issues, solutions etc.

  • Akanksha Mishra says:

    The article is written for the general people to make them aware about this business of blogging and what actually blogging is. The history of blogging and the knowledge of several changes that happened so far and it is a good field to be chosen as a carrier option and this field is very close to come up with better blogging platforms.

  • Akshay Sharma says:

    Q1. Who is it for?
    A1. The blog is written for the newcomers and people who have not yet been introduced to the intensive and interesting world of blogging.

    Q2. What is the intent of the passage?
    A2. The intent of the given passage is to inform the reader about the history of blogging and engage the reader to be more curious about the topic.

    Q3. What information does it give?
    A3. The passage gives information regarding the changes that blogging has undergone over different time periods. Mainly its origin, maturity days and it’s impact post covid period.

  • Shreya Sharma says:

    This article has been written for the beginners who are passionate and have a strong inclination towards writing their personal diaries where they can vent out their feelings. This article also gives a message that the blogging landscape has changed phenomenally and can also be chosen as a career.

  • Kaushiki says:

    It is basically for the people who are interested in blogging, who want to know about the history of blogging how it has undergone a paradigm shift since it’s inception in the 1990s.

    The reason behind reading this blog is to have a basic idea about blogging, how it has undergone several changes how it was in its early days, growing days and the maturity days of blogging. In the present scenario blogs are an integral part of digital world.
    This blog gives us the concept of blogging how it emerged as personal diaries or online pages where people wrote down their feelings and pent-up stories of ups and downs of their lives. Later, personal blogging transitioned into professional blogging.

  • Riteeka says:

    Q1. Who is it written for?
    – This blog is written for upcoming blogger’s in the world and its also written for all the blogger’s who already exists.

    Q2. what is the reason?
    – The main reason of writing this article is to spread knowledge about blog and how with the time it has grown, to let people know how it is one of the best career option as in today everything is getting digitalized and people are earning in lakhs.

    Q3. What information it give?
    – The article says the history about blogging how it started and who was the founder, it have been written to help new blogger to decide the fit their respective niche, and freebies in exchange for endorsements.

  • Aastha says:

    A- Audience- In my belief this Article is in reference with everyone in the society. May that be a student, faculty, staff, worker, company.

    Intent- Looking it us as cost-effective proposition that brands and businesses even an individual can use to achieve their marketing goals and to make a profit through advertisements of relevant products and services and even provide service offer to an individual making them self independent.

    Message- Blogging has been a new part of this digital world and it will remain permanent until the internet exist. The message i concluded is that we can contribute while even monetizing ourselves while side by side creating brand and marketing our self.


    This blog is directed towards students and beginners who are interested in blogging world. It is also for the people who likes to read and write about particular topic. The reason behind writing this blog is knowing about the early days, growing days and maturity days of blogging which is very necessary for the beginners basically about the history of blogging. It also talks about marketing strategy which uses search engine optimisation.

  • RITESH GUPTA says:

    The above article is for targeting people who have heard about blogging but don’t know what it is and for also who does’nt know at all. this will motivate hessitant , introvert people. this article’s agenda is to show transition of blogs from private diaries writings to mode of marketing and professionalism.

  • Prity Sen says:

    The blog is basically for the students and the people who want to start blogging. This blog helps us in knowing the different platforms where we can upload our blogs. Also, it tells us about the journey of blogging. The importance of this blog is that it contains all the information regarding blogging and can give us a good kick start to our blogs.

  • Saif Abbas says:

    The article has been writen keeping in mind the new fellows in the feild of bloging. The intenet is to increase the information of these beginners bloggers and explain its journey. The message is how the bloging has evolved over the years and can be used as effective carrier.

  • Saurabh Saroj says:

    This blog is regarding the evaluation of the blog.And have a huge scope.Justin hall is one of the first and orignal bloggers.
    He wrote this because he want to show to the world that blogging can be used as careers ,hobby .The message from this blog we can get a start to our passion.This makes communication better and we start posting things online.

  • Abhishek tyagi says:

    Here is my point of view on AIM of this blog:
    A: This blog is written for the beginners in blogging world.
    I: The reason behind writing this blog is to tell how the blogging started, how it grows and become mature day by day.
    M: This blog gives the information that there is a huge scope in blogging so that everyone can put their point of view on any topic.

  • Avantika gupta says:

    This article is basically for the people who are beginners in the world of blogging. The reason behind writing this article is that know the perspective of learning what others think and others point of view and it has change from a hobby to a professional jobs. The info what blogs gives that blogging has a huge scope and it has carrier scope also.

  • Ayush Dayal says:

    This blog is basically for the people who need a brief understanding that what exactly the blog means or they need to start their know blog, from where the people got to know let’s create a blog.

    Now the questions arise that what was the reason we did this later we used to share our experiences in diaries or a sheet of paper but by making a blog we got the reachability to the people by online mode where more and more people can get in touch and write their reviews on the blog and encourage them to create their own blog and create our own journey.

    And the message of this article is that blogging can be used to convey our information using the digital world and make blogging a hobby and even a career too.

  • Chirag Arora says:

    This article helps people who are willing to start blogging oe want to make their website. After reading the article we got to know that the what was the history of blogging and also get to know about the evolution of blogging industry from where it started and how it changed itself from a hobby to a millionaire industry and converted it into a profession.

  • Aditya Singh says:

    1. This is all for Audience who is thinking of starting blogging and trying to understand it.
    2. People’s write Blogs to share their feelings and experiences with other but some peoples write because of their interest. This blog is written to make understand the targeted audience about blogging and it’s evolution
    3. This gives the information about evolution of blogging how the journey of blogging increasing day by day.

  • Krishnakhi Roy says:

    A-(Audience): This article is specially for the new comer in vlogging area.
    I-(Intent): this article is for to learn what is blogging, evolution of blogging.
    M-(Message): vlogging is a large area where we can start our career.

  • Khushi Choithani says:

    Starting with the induction a program the article is for business blogger. Blogging is for the people who like to write. It has evolved from personal diaries to online pages to various online platforms for awareness in the various topics.
    Sharing an opinion on a particular subject. This is a way through which the people could share the feelings and stories based in the life during the different phases which help them to get through the situation. It has evolved and how blogging is helping out people in different ways and the different stages has played a major and important role.

  • Anonymous says:

    This article has been written for the amateurs in the blogging world to create awareness among them that blogging can be used as a professional activity to gain monetary benifits. The message that this article conveys that blogging can be used as profession.

  • Kirti jain says:

    The purpose of this blog is to educate the beginners about what is blogging and how the concept of blogging originates. Information is being provided about the evolution of concept blogging. This blog is all about to spread the fact that blogging career has huge growth and expansion.

  • Tanya Bhambri says:

    Message- the article wants to convey that the reader can go for professional career.

  • Anagha Kala says:

    Blogs are for new bloggers who wants to share their views. It used to be personal diaries but now it emerged as a profession and now you may get paid for it. Now blog is an essential part of everyone life as we all use social media platform in our day to day life.

  • Utsav Yadav says:

    The above blog basically deals with the business aspect of Blogging. After reading the blog, it is clear that the audience of this blog is beginners who aspire to do big in blogging. If we talk about the intent of this blog, it is to create awareness about the world of blogging and its business aspect. What we can conclude from this blog is that Blogging is a big deal in today’s world. It is a source of income for a lot of people and is a multimillion dollars industry. In brief, Blogging today is considered a formal occupation.


    If we talk about AIM

    A (Audience):- In my think here is talking about blogging to student and college faculty is introducing to students abount induction program.
    I (Intent):- The reason behind it here is telling how blog is focused on his life and business domain.
    M (Message):- The message is coming from this blog. It is telling to students blogging is a professional language.

  • Abhishek singh says:

    If we talk about AIM
    A (Audience):- In my opinion the audience here is the student and Faculty who have come in the induction program.
    I (Intent):- in my opinion the reason behind writing this blog is to tell the origin and importance of the blog in day to day life , especially in business domain and to let to know the evolution of blogging
    M(message):- the message that it give is that how blogging is turned into profession.

  • Akshiti Mittal says:

    This article is written for the beginners who are interested in blogging. The reason behind writing this article is to introduce and inform everyone about blogging. This article talks about the history of blogging and how it has upgraded year after year. It tells about the journey of blogging from hobby to career.

  • Harshita Sharma says:

    This blog sounds useful and encouraging for all budding bloggers. The relevance of blogging for all companies motivates more people to take up blogging as a profession. The history of blogging discussed in this blog tells us how it is an evolving industry and can be converted into a money-making profession.

  • kartikey srivastava says:

    The article is for how to help beginner in blogging carrier and how it will help in creating their future in this world , the purpose of blogging is create more engaging website for the brand and to let know people blogging how its has change for hobby to professional and how it has changed from side thing to multi beginner . The article is helping people to know that it has huge scope as hobby and as carrier.

  • Anonymous says:

    This blog is for the people who are thinking to start blogging or who want to know about the change in the world of blogging from 1994 to 2022.
    One who wants to know the reasons for blogging, the history, and the evolution of blogging must read this blog. This blog gives the information about the history, growth, and professionalism that came in the world of blogs. It shows how a hobby can become a career.


    This blog is written on personal bloggers. The reason behind this blog is to understand the nature, history and the core start of blogs. It also has some facts about blogging. Its has some historical facts , its origin, growing days and some maturity days of blogging. Some sites, apps were launch to help in maturing blog . Main information does it give is that in todays world blogging is one of important part of our daily life and its helps financing.

  • Ayushi Sachan says:

    I want to share my experience on the COVID-19 lockdown and unlock for student’s life. During this coronavirus time as being students, have advantages and disadvantages. Slowly taking online classes after some time in the lockdown period onwards. Lots of poor students do not have access to laptops and computers; all these students are think there should not be this disparate education.

  • Umang Gupta says:

    It is for the people who are willing and thinking of writing his/her own blog. The reason behind writing the blog is to share your unique thoughts and perspectives with the general public and basics of blogging . It provide very useful information for a person who is looking for some quality information regarding the same topic and also about the creating awareness about blogging .

  • Anurag Kumar says:

    The blog started with a positive tone and went to say lot many things about blogging. The style of writing is very simple and easily understandable by common people. Audience of the blog can be anyone whether the person is going to start blogging or reading just for the sake of knowledge.
    Intent of the blog is very clear to inform the people about blogs and its growth since inception. The message that we can get from this is that either we can start blogging as a passion or as a career.

  • Anmol Raghaw says:

    It is very interesting and informative blog. It is written for the people who are starting their path in blogging world. There must be some bloggers who write blogs on a daily basis but doesn’t know about its history, so this blog becomes very important for them. This blog gives brief history about the evolution of blogging from personal diary to blog.


    The article is all about giving information about blogs, and how they started, how they got changed over the period for the general audience who doesn’t know about the blogging concept. The article gave us details information about blogging history, and its different forms over the period. This blog gives us the concept of how to blog which started from sharing personal thoughts and now got changed into a variety of things like giving news, facts all that things.


  • Tanya Bhambri says:

    So basically this blog is written for the beginners who are entering into a new world of business or professional blogging as knowledge is the key to begin anything. It gave the procedure and history of blogging , how it began , how it proceeded and how it went.

  • Mohammad Umam says:

    The content presented above has been written and presneted for anyone who is curious about blogging and want to know all about the activity. The reason being, the capabilty and ability to share knowledge in the outer world and to keep the people updated about the know-hows of the field. The above content is rich in basics , building blocks , technological advancements and other reforms till the latest change up to date.

  • divyansh mishra says:

    According to me the audience for the following passage are the people who are interested into blogging and want to pave their carrier through this field and the intent of the writer to let people know the transformation of blogging from a side hobby to a profession that can be practiced for monetary results and the message of the passage is to inform people that the blogging is not just a hobby but a professional job and people need not to think about whether will they get monetary rewards through this or not.

  • Alok kumar says:

    This article is all about making aware the beginners of blogging platform about various importance of blogging such as to establish a relationship with a potential client, & a tool to answer various queries of reader,posting ads on website for marketing etc.

  • Karanjit Deb says:

    This blog may help beginners who want to start their blogging or are in the initial stages of their blogging careers. The intent of this blog is to provide basic ideas about blogging or business blogging. The blogger here provides a brief knowledge about the development of blogging culture and a brief history of the evolution of blogging and micro-blogging.

  • Simran Bhatia says:

    Very insightful blog for a person who is new to the blogging world. It clearly described the history of blogs and on going trends that shaped the world of blogging.

  • Manas Srivastava says:

    This blog is basically for everyone specially the working class and the students. The importance of this blog is that it tells us about the significance of blogging and tells us about the different platforms where we can upload our writings.
    The reason for which we can read this blog is that we can get a bunch of knowledge that can be beneficial for us in our blogging career.

  • Abhishek Singhal says:

    If we talk about article. The AIM is

    A-New Year students
    I-Informing about Business Blogging
    M-Blogging turned into Professional career.

    Now Blogging becomes a professional task from a Hobby. This drastic change helping bloggers to convert their dream in carrer.

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    Books: They say books are windows to new worlds, and what better gift to give than the gift of knowledge? Instead of material possessions that may lose their charm, books stand the test of time, imparting wisdom, and sparking imagination with every turn of a page. By gifting our thoughtful and value creating collection of books, you open doors for your loved ones to an unexplored realm, boosting their learning agility, and promote a sustainable reading culture.
    With our 2 imprints – Alpha Zone & Books33, we cater to the specific needs of our two distinct reader segments – children and adults.
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    Alpha Zone is dedicated to our very loving and pampered alpha generation – kids born between 2010-2024 – also known as ‘glass generation’. It offers a wide range of colourful story books based on the themes of life skills, healthy habits and sustainable development. These highly engaging colourful books stand out from the pack with their eye-catching illustrations and ample ‘learn with fun’ activities. Our Alpha Zone books are written by award-winning authors of children literature and super-talented doting young moms from across India and other foreign countries.

    Books Books33

    offers a wide range of fictional as well as non-fictional academic books in the domains of school education - primary, secondary and senior secondary and higher education – management, engineering and humanities. Our books are written by eminent authors and academicians from across India and other foreign countries.
    Choose from a wide range of topics, from eco-conscious living and environmental conservation to sustainable business practices and personal growth. With each book, you plant the seed of knowledge, nurturing a more informed and aware individual. Giving books as a green gift comes with a multitude of benefits, both for the recipient and the environment.


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    Gift our Creative Writing Courses and Publishing Services to yourself or your loved ones. It is one of our most sought-after green gifts as it offers a range of benefits that not only promotes personal growth, creativity and sustainability but personal brand.

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      By choosing to gift Creative Writing Courses and Publishing Services, you contribute to a more sustainable, creative, and environmentally conscious gift-giving culture. These gifts empower individuals to express themselves, promote lifelong learning, and encourage positive change through the power of storytelling.

    In a world bustling with distractions, there is something truly magical about disconnecting from the chaos and immersing oneself in the serenity of nature to explore the depths of creative expression. Aadya Green Gifting is glad to introduce the ultimate green gift – Residential Writing Retreats – a once in a lifetime kind of opportunity to embark on a transformative journey of self-discovery, inspiration, and co-consciousness. There cannot be any gift more precious than this to gift to yourself and your loved ones.

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      “Children are always the forerunners in bringing significant change in the society. Stories are one of the most efficient methods of communication to convey messages, especially among children. Mrs Pooja brilliantly narrates this folktale, emphasising the importance of eradicating hunger. Every kid who reads this story can, one way or another, connect with all the characters very well. Each of her characters comes to life for all our young readers.”

      “I read what the publisher and author stood for and without flipping through the pages, I blindly invested in this book set for my daughter. It offered a simple message in such a subtle way that it almost seemed an eye opener and it touched both daughter and Maas’ heart. Katie and Pooja say the simplest things we don’t think about in this ever-evolving world. It offers a message to slow down and acknowledge the goodness of what has been, what is and always will remain when we understand the true experience of being human”.

      “In an ever-changing world that is facing unprecedented challenges, we as parents are holding the responsibility to empower our children with important tools. Those that can help them create for themselves a wholesome, healthy and thriving world which they can live happily in. Towards this end, the exposure of kids to the Mission LiFE & UN's 17 Sustainable Development Goals is of paramount importance. Katie and Pooja's simple yet profoundly meaningful children's stories help introduce sensitivity to these goals. I laud their initiative and recommend this as a MUST read for all children and parents”!

      “It is a unique series for it weaves the stories around important social issues such as inequality and quality education. Further, it orients children about Indian culture and ethos. What makes this series a must read is its simple and engaging manner through which heavy topics have been conveyed to little ones via discussion between children and Chumchumwalla. The authors are to be appreciated for maintaining the continuum in a very engaging manner”.

      Stories are the best way to come closer to children and Dr Monica Khanna is doing fabulous work in that sense. It’s always mesmerizing to read the stories she creates. Not only the kids, but even parents enjoy every bit of them.

      “In the vibrant world of the Sustainability Development Goals series, children embark on thrilling adventures across 17 captivating books, each dedicated to a different sustainable development goal. By coming up with these storybooks, Books22 has enabled young readers to learn valuable lessons about the power of compassion and teamwork. Each book unravels a new goal, inspiring young minds to make a difference and safeguard our precious Earth for future generations”.

      “The story of Bhoomi, Bansi and Anil holds hope and speaks of individual and collective acts of kindness, speaking up for each other and allowing power structures to topple for the greater human good. The book ‘Bhoomi Vishnu’s Amma’ of ther GEM series jointly published by Books33 & Samvaw Foundation celebrates empathy and cooperation and allows entries into worlds of lack and illness”.

      “My compliments to the publishers of ‘The Grandma Earth Mission Series’ and author, Ms. Pooja Gupta Mahaurkar, for the beautiful story – ‘Aaji’s Big Surprise’. Although it is supposed to be for children, there is a universal message for adults as well”.

      “Explore 'Who Wants Roses': A captivating tale from the 'Grandma Earth Series', co-published by Books33 & SAMVAW Foundation. The message is conveyed in a very positive manner in Mahurkar's short story, 'Who Wants Roses?' where she uses the imagery of roses and lantana weed flowers in a garden. Through its unique storytelling pedagogy, the book sensitizes young minds aged 3-8 years to adopt sustainable living by embracing the principles of Mission LiFE & UN’s 17 SDGs”.

      “In the enchanting world of children's literature, let's embark on a remarkable journey alongside Katie’s book ‘Weber the Spider’. Through the pages of this captivating tale, you will witness the extraordinary odyssey of Weber as he travels from the majestic heights of the Himalayas to the sprawling plains and arid deserts of India.”

      “In her book ‘Is the Sun in My Bed?’, Katie has highlighted the importance of using renewable sources of energy and has discussed several forms including solar, wind and water. Her inclusion of how the story’s protagonist Ricky pedals a stationary bicycle to generate electricity illustrates how each of us can contribute to this effort.”

      “Nature is as complex – perhaps more – than we humans are. In this complexity, however, simple solutions can be found. And Books33 has done just that with its GEM Series – a collection of 17 titles. Katie Bagli’s charming story ‘Urvi and the Termite’, takes us inside the underground world into the depths of unseen spaces in the ‘Alice-in-Wonderland’ style.  In building their homes, the termites work in harmony with the environment instead of damaging it. This is something that human beings certainly need to do as well.”

      “Pooja’s book ‘I See Tigers’ of the GEM series takes the readers into the delightful world of Gompa village. As we delve into the world of Gompa village, we are reminded of the Sustainable Development Goal (SDG 4) of Quality Education. The story exemplifies how quality education is not confined to textbooks and formal settings alone but extends to the exploration of the world around us, nurturing curiosity and celebrating our own rich heritage.”

      “The moral of each story in GEM series is very pertinent and deeply rooted in our all-inclusive culture and the theme of India's G20 presidency “Vasudhaiva Kutumbakam”, that translates to “One Earth, One Family, One Future.” Indeed, a fun read for one and all!”

      “As climate change sets in, it is necessary to spread awareness among children about how nature works. GEM Series adopts storytelling, which is the best way to do so. Boondini’s life is a story of all rivers and their trajectories. Katie Bagli, an award winning children`s book writer, is an amazing storyteller who brings alive complex environmental issues and their solutions very simply.”

      “Welcome to the enchanting world of storytelling, where words have the power to transport us to far-off lands, introduce us to fascinating characters, and ignite our imaginations. While reading Katie’s book ‘The Roof That Flew’, you will embark on a special journey—one that not only entertains but also enlightens and empowers us to make a difference in our world.”

      “In GEM Series, there are 17 storybooks on various themes for children, such as courage, patience, confidence and so on. What sets Pooja’s book – ‘Mango and the Teak’ apart is that it teaches young minds the essential element of equality. The Sustainable Development Goal (SDG 10) of equality has remained a topic of concern. However, this is a beautiful attempt when the importance of equality is being conveyed to children through a story with a historical background. The author deserves accolades for her attempt”.

      “Welcome to a journey of ‘Lizzy in a Tizzy’, one of the 17 titles of the GEM Series.  Here the author Katie Bagli takes you on an exciting adventure through the world of Sustainable Development Goal 12: Responsible Consumption and Production. In the pages of this lovely story, you will discover the power you as children, hold to make our planet safe and sustainable.”

      “I found the story ‘Isn’t this our Forest Ma?’ of the GEM Series, written by Katie Bagli both very moving and realistic. To write stories woven around the UN’s 17 Sustainable Development Goals for the very young is an excellent idea as it very subtly directs the child towards a sustainable way of living and caring for our bountiful planet earth. ‘Isn’t this our Forest Ma?’ is very skilfully woven around the fabric of UN SDG 16 which is about Peace, Justice and Strong Institutions”

      “India will be radiant when our children are free to dance in the rain,” these words from one of Azim Premji’s essays came to my mind when I started reading ‘Holiday at Mehek Farm’ one of the 17 books of the GEM Series authored by Katie Bagli. The story of this book has enchanting panoramic setting and lively characters like Vihaan and Rahul along with Pilloo - their four-legged friend.”

      “India will be radiant when our children are free to dance in the rain,” these words from one of Azim Premji’s essays came to my mind when I started reading ‘Holiday at Mehek Farm’ one of the 17 books of the GEM Series authored by Katie Bagli. The story of this book has enchanting panoramic setting and lively characters like Vihaan and Rahul along with Pilloo - their four-legged friend.”

      “The initiative by Books33 to write children’s stories around the SDG goals of the United Nations is indeed commendable, and ‘Crocky’s Monstrous Mouth’ does a remarkable job of covering the goal of partnerships through its simple yet enthralling narrative told in a lucid and amusing style. Katie Bagli adds yet another exquisite gem to her enchanting collection of nature stories for children through this delightful tale of a crocodile and ‘dentist’ birds.”

      “Pooja Gupta Mahurkar has written a moving story that beautifully weaves a child's curiosity and a parent's love with themes around indigenous innovation, sustainability and closeness to nature. With lively characters and vivid descriptions of village life, the story in ‘Chinna’s Gharat’ of GEM Series comes alive in the reader's mind.”

      “The whole series of GRANDMA EARTH MISSION is fluid, simple and engages young readers’ mind in Aadya’s and her friends’ inquisitive interactions with Chumchumwalla while subtly conveying the importance of preserving our eco-system, values and community living.”.

      “The books of the GEM Series offer a wide-open, clear, child-friendly style and are suitable for kindergarten/school areas as an introduction to a contemporary topic as well as for educational reading aloud in the family”.

      “What a wonderful idea it is to embark on a venture of creating 17 different stories, each story book crafted to be based on one of the 17 Sustainable Development Goals (SDGs) by the United Nations! This brilliant endeavour by the publishers - Books33 and SAMVAW Foundation - to implant the seeds of sustainable living in young, tender minds”.

      Little Chimpu’s adventure through the jungle wherein she discovers the truth about ferocious Sher Dadu, is a beautiful story about finding friends in the most unlikely of people.

      This picture book is such a delight to read. The book is beautifully illustrated with a good story line and strong vocabulary. I liked in this book is using the relations like ‘chachu’, ‘mamu’ and others which the kids are missing due to nuclear family... I must say the author has touched the chord of the heart with the sweet language used in the book..It’s a must read book for all the young kids.

      A Wormy Tale is a delightful picture story book that offers the curious mind of a child the perfect blend of fun and relatable characters, vibrant illustrations and significant learnings that seep in with simplicity and are finally sealed with the array of activities it offers. This is a book with a wholesome experience, so read on!

      This lovely book teaches you to think smart and not get carried away by appearances. Best wishes to Dr Monica Khanna for her amazing creation.

      Dr. Monica Khanna has come out with one more offering for you all. Such a wonderful and endearing story! It takes us to that time of our lives when we believed that everything around us is black or white. Childhood is so much fun and so full of innocence. The characters in this story are so believable, with human-like qualities. Kind, gentle, witty, intelligent, sharp, sly and so on... Each young reader will enjoy reading this story because it is so relatable. You can find people with such qualities all around you.

      The well-crafted, colourful illustrations of the enthusiastic musicians among insects – grasshoppers, katydids and hawkmoths, the frogs with their crafty expressions and the thoughtful busy bee, make it a lively read. Woven into the story are the fun facts of each insect, making it educative and inspiring too, thus inculcating the love of nature to early readers.

      Katie Bagli’s new book promises to bring back the concert we have missed ever since the pandemic hit us. She beautifully weaves science and fiction, urging her young readers to learn about the techniques used by the wetland musicians - the grasshoppers, the katydids and the hawkmoths. Then there are the subtle values and undertones that make for great learning for children the vacation in nature, the loving aunt, the dutiful bee, or even the love for the garden insects.

      Katie Bagli’s stories are filled with wild imagination yet grounded in facts.She brings to life the mundane and often overlooked facts with wit and humour, in her stories, as also in ‘The Insect Concert’. Her characters are driven by a moral so subtle that children may hardly realize the important life values they are imbibing just by reading her books. Her stories are lessons in science and art as each panel bursts into vivacious colours and tickles the imagination of the young reader. Truly delightful and a must read for all.

      This book ‘Insect Concert’ by Katie Bagli is another gem from her treasure trove of stories about nature. Through a simple yet novel story, she manages to develop an interest in the animal kingdom and also provide a new learning. There are some activities too which children will enjoy. The illustrations add to the storyline and make the book more interesting for the young reader. I wish Katie more power to her pen.

      Sunny Side Up’ is a book of joy for every child. With colourful illustrations and child friendly language this book opens up a world of different kinds of food to the young minds.

      An instant hit - With colorful illustrations and an engaging narrative, this playful nature book is perfect for curious toddlers. A Wormy engaging, simple yet extraordinary new story from Katie Bagli, number one bestseller and fastest growing children’s author in the country

      Through this story, A Wormy Tale, the author Katie Bagli highlights earthworms as a part of the ecosystem. Educators can use this story for crossdisciplinary and interdisciplinary thinking within the national curriculum. Katie’s love for nature is evident in all her books.

      To be hired in today’s global marketplace, employers demand more than basic ‘hard’ skills. The difference between a frustrated candidate and a sought-after recruit, the long-term worker and a compelling leader, or the stagnant professional and the rising manager can be the ‘soft’ skills each exercises in the workplace. This highly researched book analyses the job environment of today and for the future where ‘soft’ skills become a more critical attribute. The reader gleans valuable guidance on how to acquire and improve these ‘soft’ skills for a more enriching career.

      Alpha Zone book – ‘Sunny Side Up’ - shows the variety of food that is present round the world. All of us know the common pizza or burger but there are many delicious dishes out there that many have not experienced. This book encourages us to be curious and to learn, enjoy and experience the art of the culinary skill.

      I’ve absolutely no hesitation in saying that even after working for 30+ years in Manufacturing and Education sectors, I was not able to correlate nonverbal communication skills of a person with his personality and credibility. But after getting in touch with Prof (Dr) Shalini Verma and going through her first book, ‘BODY LANGUAGE: YOUR SUCCESS MANTRA, (2005)’ I immediately fell in love with this beautiful subject and understood that body language is an important personality trait of any person. I am delighted to know that Dr Verma is bringing out a multi-title series of that inspiring book after 15 years, which is surely going to be another ‘hit’ and beneficial for the readers, especially the Gen Z youth, who gravely need the maturity to understand and cope with complex personal & professional relationships to move forward in life.

      Children’s literature largely trivialises and glosses over such issues such as gender or colour biases. But this book deals with the sensitive issue of our proclivity or preference for fair skin colour. In the context of the Indian subcontinent, such debates and discussions should be encouraged so that children grow up with a healthy self-image and grow up with the right attitudes that skin colour is secondary to inner beauty. Dr Monica’s sensitive handling of this subject deserves to be applauded. Kudos!

      This book talks about the fact that beauty has no standards - it’s the way one looks at one own self. I am sure this book will surely attract young readers. I wish all the best for the book.

      Kudos to Books33 for coming up with a separate segment of Children Books under its imprint Alpha Zone. Your initiative will definitely make parents and teachers understand the importance of inculcating reading habits in your kids right from their young age. I appreciate Dr Monica Khanna for her bookSunny Side Up’ and love its ‘kahani mein twist’ which made it all the more exciting.

      A lovely rhyming style and delightful words make this book effortlessly readable. Dr Khanna addresses a vital issue of our times in this allegorical tale of female crow.

      One may speak good English, bad English, good Hindi, bad Hindi, a mix of Hindi-English or 'Hinglish', Spanglish, Pig-Latin, Gibberish, Mumbling or Double-speak, the sub-text that one's body speaks is just ONE -- CREDIBLE or NOT CREDIBLE! Be aware of your body language. You can lie in your words, but the body never lies. We communicate through our Body all the time, even when we don't realize it. However, there are very few expertswho can deeply understand, analyse and decode Body Language. Dr Shalini Verma is one of them.

      Kyra’s Return Flight conveys through a delightful story the very important message that there is great joy and power in accepting ourselves as we are,and not falling prey to harmful social prejudices about what is attractive or good. I greatly recommend this wonderful book about loving oneself!

      ‘Sunny Side Up’ authored by Dr Monica Khanna is a slice of delight with just the right bite.

      ‘Sunny Side Up’ is a delightfully wicked book! A complete treat for kids of all shapes, sizes and taste; those who fuss around their meals and those who devour their food. A visual treat for the eyes that moistened my curiosity palate, as I turned each page to follow Sunny’s exciting culinary adventures. An astonishing finale, that enhanced some beautiful childhood memories.

      Katie Bagli has two interests, nature and children. She has two talents, writing and drawing. As a story teller, she engages children with her colourful puppets and other visual aids, bringing to life the characters in her books.

      Dr Monica Khanna’s new book ‘Kyra’s Return Flight’ dwells deeper into the age-old societal challenges of colour differentiation amongst humans. Through a simple life story of a crow, she brings to the front the problem that we have of self-pity and self-doubt that dark coloured people face through the generations. As a school principal, I definitely recommend Monica’s books in all school libraries and encourage parents to share a copy with their kids.

      My compliments to the author for developing rich and novel content in an area that still lies underexplored. With so little information available on body language in the Indian context, I can imagine how much hard work
      would have gone into creating a book like this. This book is beautifully crafted in terms of quality content and relevance in the current context.

      Former General Manager from State Bank of India

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      3rd grader studying in Silver Oaks International School, Hyderabad

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