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Podcasts

By July 24, 2021March 9th, 2023No Comments
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Podcasts

The first ‘Podcast’ was first developed by the duo – Dave Winer & Adam Curry in 2004.

A year later, the duo’s discovery opened the floodgates of the whole phenomenon of ‘podcasting’ to originate with the Apple releasing its iTunes 4.9 in June 2005, adding formal support for podcasts and eliminating the need to use a separate program for downloading and transferring them to a mobile device.

2005 was also a landmark year in the field of podcasting as eventually even the big companies started recognising its wide scope and potentials. The same year, George W. Bush had become the first President in the world to have his weekly address delivered as a podcast.
Interestingly, 2005 was also the year when New Oxford American Dictionary declared “Podcast” to be the ‘Word of the Year’.

Inventors of Podcast

The term ‘podcast’ is, in fact, a portmanteau of ‘iPod’ and ‘Broadcast’. However, for our convenience, we the user, interpret ‘podcast’ as variedly as:

  • Audio clip of ipod
  • Audio on demand
  • An online, on-demand, pre-recorded ‘talk show’ where one can find someone talking about most subjects under the sun. A lot of times the hosts (and guests) are everyday people sharing their expertise and experiences.
  • Customized radio on one’s phone.
  • Free, online talk show on any topic one can imagine.
  • An audio content on specific subjects delivered to a device so it’s easy to access.
  • Downloadable niche radio talk show.
  • A ‘Netflix’ for audio.
  • Downloadable radio on every subject imaginable!
  • Audio entertainment anywhere, anytime, about anything.
  • Audio books for blogs.
  • An audio version of a blog that one can listen to anywhere
  • An audio show that one usually does not find on the normal radio because it serves a niche that is interesting to the LISTENER.
  • An equivalent of one’s self-published book.
  • The medium that allows anyone and everyone with great ideas to publish their ideas or thoughts in an audio format for others to enjoy without having to go through traditional media like radio.

In nutshell, podcasting provides a multi-platform experience for its users.

People to create, record and distribute their content through podcasting are known as the ‘podcasters’ who have their own website and social-media presence.

Having discussed the WHAT aspect of podcast, let us try to understand the HOW (functionality) aspect of it. The Podcasters regularly upload content on various platforms. Podcasters main aim is to make their content available on diverse platforms to gather audience. Today, all the music streaming services are partnering with podcast services in making their content accessible on their platform.

The GROWTH and GROWTH of PODCASTS

While radio podcasts are age old reality, being in existence since 1930 audio podcasts started gaining popularity from 2007. Let us have a quick glance at the podcast timeline

  • 2004 – Adam Curry and Dave Winer are credited with inventing the medium
  • 2005 – Apple iTunes 4.9 is released, fully supportive of podcasts
  • 2005 – George Bush becomes first President to deliver his weekly address in the form of a podcast
  • 2005 – Podcast is declared “word of the year” by the New Oxford American Dictionary
  • 2006 – Steve Jobs demonstrates how to record a podcast using Garageband during a keynote speech
  • 2007 – Ricky Gervais sets world record for most downloaded podcast with an average 250,000 downloads per episode in the first month
  • 2009 – 2011 – Andrew Carolla’s podcast receives 59,574,843 unique downloads enabling him to become the Guinness World Record holder for the most downloaded podcast. He only managed to accrue 59 million unique downloads between March 2009 and March 2011.
  • 2013 – Personal Audio sues high profile podcasters, claiming they have a patent on podcasting. By now the demand was undeniable – Apple announced 1 billion podcast subscribers.
  • 2017 – Court rules against Personal Audio, declaring they did not invent the medium of podcasting and could therefore not claim royalties
  • 2019 – 165 million people have listened to a podcast, with 90 million Americans listening monthly.

Talking of the testimony of the growth of podcasts in India, we have the longest running podcast – Indicast. It was, in a way, pioneers of podcasting in India that started a decade and a half back by Aditya Mhatre and Abhishek Kumar in October 2005.

Aditya Mhatre Indicast

Aditya Mhatre

Abhishek Kumar Indicast

Abhishek Kumar

Indicast artwork e1601577380769

Indicast

It was launched immediately after a month of Apple’s releasing an update to support iTunes for hosting Podcasts. The format of Indicast was based on two podcasters speaking about news and current affairs in a non-newsy fashion. It worked as we could relate to it as it did not sound like a debate which is often loud and cacophonous. And now, we know Indicast as a name to reckon with in the arena of podcasting in India.

Today, we have a whole gamut of home grown podcasts – AakashVani – hosted by Aakash Chopra, a former International Cricket player and a well-known cricket analyst; Audiogyan — an Interview/conversational podcast for people interested in Art, Design and Philosophy (narrated by Kedar Nimkar); Baalgatha — brings you stories from Panchatantra, Jataka stories, and other classic sources; Books That Speak — short stories for children narrated in English, Hindi, Marathi and Gujrati; Culture Chaos: Stories of an Indian abroad — comes from a non-resident Indian woman about life abroad, trying to make sense out of different cultural norms and a whole new way of living;  Desi Outsiders — comes from two young Indian women who team up to bring meaningful conversations on relationships, dating, education, and feminism into Indian homes; Kahani Suno — brings in amazing stories by some of the most celebrated Indian authors, (narrated by Sameer Goswami); SOS –  Secrets of Storytellers – a podcast that interviews authors and writers from the world of business, and literature (narrated by Shubham Agarwal); Moneycontrol Podcast — comes with your daily source of business news, investment analysis and advice on stocks and the markets;  Movie Wala Podcast — a girl duo picks a movie and talk about their favourite songs, favourite scenes, gossip and why they picked that movie for that category ; The Musafir Stories: India Travel Podcast — it documents Indian travel tales wherein each episode shares the journey of travellers in their own words who ‘relive’ their travel experience with the listeners; The Taste of India comes with a bundle of quick and tasty Indian recipes along with healthy living tips for people with little to no time for cooking.

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      “Pooja’s book ‘I See Tigers’ of the GEM series takes the readers into the delightful world of Gompa village. As we delve into the world of Gompa village, we are reminded of the Sustainable Development Goal (SDG 4) of Quality Education. The story exemplifies how quality education is not confined to textbooks and formal settings alone but extends to the exploration of the world around us, nurturing curiosity and celebrating our own rich heritage.”

      “In her book ‘Is the Sun in My Bed?’, Katie has highlighted the importance of using renewable sources of energy and has discussed several forms including solar, wind and water. Her inclusion of how the story’s protagonist Ricky pedals a stationary bicycle to generate electricity illustrates how each of us can contribute to this effort.”

      “Nature is as complex – perhaps more – than we humans are. In this complexity, however, simple solutions can be found. And Books33 has done just that with its GEM Series – a collection of 17 titles. Katie Bagli’s charming story ‘Urvi and the Termite’, takes us inside the underground world into the depths of unseen spaces in the ‘Alice-in-Wonderland’ style.  In building their homes, the termites work in harmony with the environment instead of damaging it. This is something that human beings certainly need to do as well.”

      “In the enchanting world of children's literature, let's embark on a remarkable journey alongside Katie’s book ‘Weber the Spider’. Through the pages of this captivating tale, you will witness the extraordinary odyssey of Weber as he travels from the majestic heights of the Himalayas to the sprawling plains and arid deserts of India.”

      “Explore 'Who Wants Roses': A captivating tale from the 'Grandma Earth Series', co-published by Books33 & SAMVAW Foundation. The message is conveyed in a very positive manner in Mahurkar's short story, 'Who Wants Roses?' where she uses the imagery of roses and lantana weed flowers in a garden. Through its unique storytelling pedagogy, the book sensitizes young minds aged 3-8 years to adopt sustainable living by embracing the principles of Mission LiFE & UN’s 17 SDGs”.

      “My compliments to the publishers of ‘The Grandma Earth Mission Series’ and author, Ms. Pooja Gupta Mahaurkar, for the beautiful story – ‘Aaji’s Big Surprise’. Although it is supposed to be for children, there is a universal message for adults as well”.

      “The story of Bhoomi, Bansi and Anil holds hope and speaks of individual and collective acts of kindness, speaking up for each other and allowing power structures to topple for the greater human good. The book ‘Bhoomi Vishnu’s Amma’ of ther GEM series jointly published by Books33 & Samvaw Foundation celebrates empathy and cooperation and allows entries into worlds of lack and illness”.

      “In the vibrant world of the Sustainability Development Goals series, children embark on thrilling adventures across 17 captivating books, each dedicated to a different sustainable development goal. By coming up with these storybooks, Books22 has enabled young readers to learn valuable lessons about the power of compassion and teamwork. Each book unravels a new goal, inspiring young minds to make a difference and safeguard our precious Earth for future generations”.

      “It is a unique series for it weaves the stories around important social issues such as inequality and quality education. Further, it orients children about Indian culture and ethos. What makes this series a must read is its simple and engaging manner through which heavy topics have been conveyed to little ones via discussion between children and Chumchumwalla. The authors are to be appreciated for maintaining the continuum in a very engaging manner”.

      “In an ever-changing world that is facing unprecedented challenges, we as parents are holding the responsibility to empower our children with important tools. Those that can help them create for themselves a wholesome, healthy and thriving world which they can live happily in. Towards this end, the exposure of kids to the Mission LiFE & UN's 17 Sustainable Development Goals is of paramount importance. Katie and Pooja's simple yet profoundly meaningful children's stories help introduce sensitivity to these goals. I laud their initiative and recommend this as a MUST read for all children and parents”!

      “I read what the publisher and author stood for and without flipping through the pages, I blindly invested in this book set for my daughter. It offered a simple message in such a subtle way that it almost seemed an eye opener and it touched both daughter and Maas’ heart. Katie and Pooja say the simplest things we don’t think about in this ever-evolving world. It offers a message to slow down and acknowledge the goodness of what has been, what is and always will remain when we understand the true experience of being human”.

      “Children are always the forerunners in bringing significant change in the society. Stories are one of the most efficient methods of communication to convey messages, especially among children. Mrs Pooja brilliantly narrates this folktale, emphasising the importance of eradicating hunger. Every kid who reads this story can, one way or another, connect with all the characters very well. Each of her characters comes to life for all our young readers.”

      Stories are the best way to come closer to children and Dr Monica Khanna is doing fabulous work in that sense. It’s always mesmerizing to read the stories she creates. Not only the kids, but even parents enjoy every bit of them.

      “As climate change sets in, it is necessary to spread awareness among children about how nature works. GEM Series adopts storytelling, which is the best way to do so. Boondini’s life is a story of all rivers and their trajectories. Katie Bagli, an award winning children`s book writer, is an amazing storyteller who brings alive complex environmental issues and their solutions very simply.”

      “What a wonderful idea it is to embark on a venture of creating 17 different stories, each story book crafted to be based on one of the 17 Sustainable Development Goals (SDGs) by the United Nations! This brilliant endeavour by the publishers - Books33 and SAMVAW Foundation - to implant the seeds of sustainable living in young, tender minds”.

      “The books of the GEM Series offer a wide-open, clear, child-friendly style and are suitable for kindergarten/school areas as an introduction to a contemporary topic as well as for educational reading aloud in the family”.

      “The whole series of GRANDMA EARTH MISSION is fluid, simple and engages young readers’ mind in Aadya’s and her friends’ inquisitive interactions with Chumchumwalla while subtly conveying the importance of preserving our eco-system, values and community living.”.

      “Pooja Gupta Mahurkar has written a moving story that beautifully weaves a child's curiosity and a parent's love with themes around indigenous innovation, sustainability and closeness to nature. With lively characters and vivid descriptions of village life, the story in ‘Chinna’s Gharat’ of GEM Series comes alive in the reader's mind.”

      “The initiative by Books33 to write children’s stories around the SDG goals of the United Nations is indeed commendable, and ‘Crocky’s Monstrous Mouth’ does a remarkable job of covering the goal of partnerships through its simple yet enthralling narrative told in a lucid and amusing style. Katie Bagli adds yet another exquisite gem to her enchanting collection of nature stories for children through this delightful tale of a crocodile and ‘dentist’ birds.”

      “India will be radiant when our children are free to dance in the rain,” these words from one of Azim Premji’s essays came to my mind when I started reading ‘Holiday at Mehek Farm’ one of the 17 books of the GEM Series authored by Katie Bagli. The story of this book has enchanting panoramic setting and lively characters like Vihaan and Rahul along with Pilloo - their four-legged friend.”

      “I found the story ‘Isn’t this our Forest Ma?’ of the GEM Series, written by Katie Bagli both very moving and realistic. To write stories woven around the UN’s 17 Sustainable Development Goals for the very young is an excellent idea as it very subtly directs the child towards a sustainable way of living and caring for our bountiful planet earth. ‘Isn’t this our Forest Ma?’ is very skilfully woven around the fabric of UN SDG 16 which is about Peace, Justice and Strong Institutions”

      “Welcome to a journey of ‘Lizzy in a Tizzy’, one of the 17 titles of the GEM Series.  Here the author Katie Bagli takes you on an exciting adventure through the world of Sustainable Development Goal 12: Responsible Consumption and Production. In the pages of this lovely story, you will discover the power you as children, hold to make our planet safe and sustainable.”

      “In GEM Series, there are 17 storybooks on various themes for children, such as courage, patience, confidence and so on. What sets Pooja’s book – ‘Mango and the Teak’ apart is that it teaches young minds the essential element of equality. The Sustainable Development Goal (SDG 10) of equality has remained a topic of concern. However, this is a beautiful attempt when the importance of equality is being conveyed to children through a story with a historical background. The author deserves accolades for her attempt”.

      “Welcome to the enchanting world of storytelling, where words have the power to transport us to far-off lands, introduce us to fascinating characters, and ignite our imaginations. While reading Katie’s book ‘The Roof That Flew’, you will embark on a special journey—one that not only entertains but also enlightens and empowers us to make a difference in our world.”

      “India will be radiant when our children are free to dance in the rain,” these words from one of Azim Premji’s essays came to my mind when I started reading ‘Holiday at Mehek Farm’ one of the 17 books of the GEM Series authored by Katie Bagli. The story of this book has enchanting panoramic setting and lively characters like Vihaan and Rahul along with Pilloo - their four-legged friend.”

      “The moral of each story in GEM series is very pertinent and deeply rooted in our all-inclusive culture and the theme of India's G20 presidency “Vasudhaiva Kutumbakam”, that translates to “One Earth, One Family, One Future.” Indeed, a fun read for one and all!”

      Little Chimpu’s adventure through the jungle wherein she discovers the truth about ferocious Sher Dadu, is a beautiful story about finding friends in the most unlikely of people.

      This picture book is such a delight to read. The book is beautifully illustrated with a good story line and strong vocabulary. I liked in this book is using the relations like ‘chachu’, ‘mamu’ and others which the kids are missing due to nuclear family... I must say the author has touched the chord of the heart with the sweet language used in the book..It’s a must read book for all the young kids.

      A Wormy Tale is a delightful picture story book that offers the curious mind of a child the perfect blend of fun and relatable characters, vibrant illustrations and significant learnings that seep in with simplicity and are finally sealed with the array of activities it offers. This is a book with a wholesome experience, so read on!

      This lovely book teaches you to think smart and not get carried away by appearances. Best wishes to Dr Monica Khanna for her amazing creation.

      Dr. Monica Khanna has come out with one more offering for you all. Such a wonderful and endearing story! It takes us to that time of our lives when we believed that everything around us is black or white. Childhood is so much fun and so full of innocence. The characters in this story are so believable, with human-like qualities. Kind, gentle, witty, intelligent, sharp, sly and so on... Each young reader will enjoy reading this story because it is so relatable. You can find people with such qualities all around you.

      The well-crafted, colourful illustrations of the enthusiastic musicians among insects – grasshoppers, katydids and hawkmoths, the frogs with their crafty expressions and the thoughtful busy bee, make it a lively read. Woven into the story are the fun facts of each insect, making it educative and inspiring too, thus inculcating the love of nature to early readers.

      Katie Bagli’s new book promises to bring back the concert we have missed ever since the pandemic hit us. She beautifully weaves science and fiction, urging her young readers to learn about the techniques used by the wetland musicians - the grasshoppers, the katydids and the hawkmoths. Then there are the subtle values and undertones that make for great learning for children the vacation in nature, the loving aunt, the dutiful bee, or even the love for the garden insects.

      Katie Bagli’s stories are filled with wild imagination yet grounded in facts.She brings to life the mundane and often overlooked facts with wit and humour, in her stories, as also in ‘The Insect Concert’. Her characters are driven by a moral so subtle that children may hardly realize the important life values they are imbibing just by reading her books. Her stories are lessons in science and art as each panel bursts into vivacious colours and tickles the imagination of the young reader. Truly delightful and a must read for all.

      This book ‘Insect Concert’ by Katie Bagli is another gem from her treasure trove of stories about nature. Through a simple yet novel story, she manages to develop an interest in the animal kingdom and also provide a new learning. There are some activities too which children will enjoy. The illustrations add to the storyline and make the book more interesting for the young reader. I wish Katie more power to her pen.

      Sunny Side Up’ is a book of joy for every child. With colourful illustrations and child friendly language this book opens up a world of different kinds of food to the young minds.

      An instant hit - With colorful illustrations and an engaging narrative, this playful nature book is perfect for curious toddlers. A Wormy Tale..an engaging, simple yet extraordinary new story from Katie Bagli, number one bestseller and fastest growing children’s author in the country

      Through this story, A Wormy Tale, the author Katie Bagli highlights earthworms as a part of the ecosystem. Educators can use this story for crossdisciplinary and interdisciplinary thinking within the national curriculum. Katie’s love for nature is evident in all her books.

      To be hired in today’s global marketplace, employers demand more than basic ‘hard’ skills. The difference between a frustrated candidate and a sought-after recruit, the long-term worker and a compelling leader, or the stagnant professional and the rising manager can be the ‘soft’ skills each exercises in the workplace. This highly researched book analyses the job environment of today and for the future where ‘soft’ skills become a more critical attribute. The reader gleans valuable guidance on how to acquire and improve these ‘soft’ skills for a more enriching career.

      Alpha Zone book – ‘Sunny Side Up’ - shows the variety of food that is present round the world. All of us know the common pizza or burger but there are many delicious dishes out there that many have not experienced. This book encourages us to be curious and to learn, enjoy and experience the art of the culinary skill.

      I’ve absolutely no hesitation in saying that even after working for 30+ years in Manufacturing and Education sectors, I was not able to correlate nonverbal communication skills of a person with his personality and credibility. But after getting in touch with Prof (Dr) Shalini Verma and going through her first book, ‘BODY LANGUAGE: YOUR SUCCESS MANTRA, (2005)’ I immediately fell in love with this beautiful subject and understood that body language is an important personality trait of any person. I am delighted to know that Dr Verma is bringing out a multi-title series of that inspiring book after 15 years, which is surely going to be another ‘hit’ and beneficial for the readers, especially the Gen Z youth, who gravely need the maturity to understand and cope with complex personal & professional relationships to move forward in life.

      Children’s literature largely trivialises and glosses over such issues such as gender or colour biases. But this book deals with the sensitive issue of our proclivity or preference for fair skin colour. In the context of the Indian subcontinent, such debates and discussions should be encouraged so that children grow up with a healthy self-image and grow up with the right attitudes that skin colour is secondary to inner beauty. Dr Monica’s sensitive handling of this subject deserves to be applauded. Kudos!

      This book talks about the fact that beauty has no standards - it’s the way one looks at one own self. I am sure this book will surely attract young readers. I wish all the best for the book.

      Kudos to Books33 for coming up with a separate segment of Children Books under its imprint Alpha Zone. Your initiative will definitely make parents and teachers understand the importance of inculcating reading habits in your kids right from their young age. I appreciate Dr Monica Khanna for her bookSunny Side Up’ and love its ‘kahani mein twist’ which made it all the more exciting.

      A lovely rhyming style and delightful words make this book effortlessly readable. Dr Khanna addresses a vital issue of our times in this allegorical tale of female crow.

      One may speak good English, bad English, good Hindi, bad Hindi, a mix of Hindi-English or 'Hinglish', Spanglish, Pig-Latin, Gibberish, Mumbling or Double-speak, the sub-text that one's body speaks is just ONE -- CREDIBLE or NOT CREDIBLE! Be aware of your body language. You can lie in your words, but the body never lies. We communicate through our Body all the time, even when we don't realize it. However, there are very few expertswho can deeply understand, analyse and decode Body Language. Dr Shalini Verma is one of them.

      Kyra’s Return Flight conveys through a delightful story the very important message that there is great joy and power in accepting ourselves as we are,and not falling prey to harmful social prejudices about what is attractive or good. I greatly recommend this wonderful book about loving oneself!

      ‘Sunny Side Up’ authored by Dr Monica Khanna is a slice of delight with just the right bite.

      ‘Sunny Side Up’ is a delightfully wicked book! A complete treat for kids of all shapes, sizes and taste; those who fuss around their meals and those who devour their food. A visual treat for the eyes that moistened my curiosity palate, as I turned each page to follow Sunny’s exciting culinary adventures. An astonishing finale, that enhanced some beautiful childhood memories.

      Katie Bagli has two interests, nature and children. She has two talents, writing and drawing. As a story teller, she engages children with her colourful puppets and other visual aids, bringing to life the characters in her books.

      Dr Monica Khanna’s new book ‘Kyra’s Return Flight’ dwells deeper into the age-old societal challenges of colour differentiation amongst humans. Through a simple life story of a crow, she brings to the front the problem that we have of self-pity and self-doubt that dark coloured people face through the generations. As a school principal, I definitely recommend Monica’s books in all school libraries and encourage parents to share a copy with their kids.

      My compliments to the author for developing rich and novel content in an area that still lies underexplored. With so little information available on body language in the Indian context, I can imagine how much hard work
      would have gone into creating a book like this. This book is beautifully crafted in terms of quality content and relevance in the current context.

      Former General Manager from State Bank of India

      An Electrical Engineer and a first-generation entrepreneur with PhD in Management

      Has been working in the corporate world for the last 10 years

      A 17-year-old bright student of 11th standard at Dibrugarh, Assam

      A student of IBDP program (at DYPIS) in Mumbai, India

      Analyst at Deloitte USI

      A 15-year-old student of class 10 at Apeejay School - Panchsheel Park, New Delhi

      A 15-year-old student of class 10 at St. Mary’s ICSE School, Navi Mumbai.

      An M.A. in English Literature from Tezpur University, Assam

      A NIFT graduate and a professional Jewellery Designer

      An educator by the day and a poet by night

      A professional Microbiologist and an avid nature lover

      Currently pursuing BDS & aspires to become a successful writer

      A Communication Professor & Authorpreneur

      English Language and Personality Development skills Trainer

      Aspires to make career and writing and become a successful writer

      Winner of ‘Mrs Karnataka’ and ‘Inner Beauty’ titles

      A 13-year old 8th grader studying in Mangaluru, Karnataka

      Student of English Honours at Calcutta University, West Bengal

      A student of airport handling at YMCA, Delhi.

      An engineer by profession and a writer by passion

      Author & co-author of multiple books and anthologies

      A nine-year-old student of Silver Oaks International School, Hyderabad

      A Grade-III student of Silver Oaks International School, Hyderabad

      She adorns the hat of a multitasker - an educationist, an artist, a poet, a photographer, an author, a homemaker, a wife and above all a MOTHER

      3rd grader studying in Silver Oaks International School, Hyderabad

      A writer by passion and a Physicist by profession

      Sr. ERO (Sr. Employee Relations Officer) at Indian Oil Corporation Limited

      Associate Professor at Indira Institute of Business Management

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