Saying No to Jugaad: The Making of Bigbasket
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Saying No to Jugaad: The Making of Bigbasket

By April 10, 2021March 9th, 2023No Comments
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Saying No to Jugaad: The Making of Bigbasket By M S Subramanian And T. N. Hari
Genre: Management Lesson

The book, Saying No to Jugaad: The Making of Bigbasket is a fascinating tale of the evolution of start-up culture in India and the mindset shift over the past decade.

Co-authored by M S SUBRAMANIAN & T. N. HARI the book Saying No to Jugaad: The Making of Bigbasket allows the readers to get a fair understanding of the contribution of the startup establishments towards the country’s economic growth.

It is interesting to note the role that startups play in bringing all the stakeholders  together in the ecosystem – investors, budding entrepreneurs and potential market – thereby making a focused approach towards solving the country’s economic issues.

Through the book Saying No to Jugaad: The Making of Bigbasket, both the authors attempt to bust common myths that centres around the e-commerce businesses and sheds light on the fact as to why grocery remains the king of all products when it comes to online purchase platforms.

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It is insightful to read through the pages of Saying No to Jugaad: The Making of Bigbasket as it brings to light the various phases that a startup has to go through before it establishes itself as ‘brand’ in the market.

The key is to not give up in the initial days of struggle even when the environment seems deterrent. The core value of such businesses is customer centricity.

The book is a must read of anybody who aspires to venture into a startup journey. The story is dotted with interesting and relatable anecdotes, making it to be a complete entertainment for the reader.

Through Saying No to Jugaad: The Making of Bigbasket book, the authors provide a glimpse of the business, operations, company policies, use of advanced technology etc. of the brand called Bigbasket.

Saying No to Jugaad: The Making of Bigbasket also touches upon the personal experiences of the leadership team and what really went into the making Bigbasket, into what it is today.

ABOUT THE AUTHOR:

This book has been co-authored by two very eminent employees of Big Basket – Mr. TN Hari and Mr. MS Subramanian. Mr. TN Hari heads the Human Resources function of Big Basket. He is a graduate from IIT Madras and also holds a management degree from IIM Calcutta. Mr. MS Subramanian heads the analytics vertical of the company and is an alumnus of IIM Ahmedabad and MIT. He has to his credit a rich working experience by virtue of his association with top-notch brands like McKinsey and Dell.

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Mr. TN Hari

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Mr. MS Subramanian

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      Children’s literature largely trivialises and glosses over such issues such as gender or colour biases. But this book deals with the sensitive issue of our proclivity or preference for fair skin colour. In the context of the Indian subcontinent, such debates and discussions should be encouraged so that children grow up with a healthy self-image and grow up with the right attitudes that skin colour is secondary to inner beauty. Dr Monica’s sensitive handling of this subject deserves to be applauded. Kudos!

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      Kudos to Books33 for coming up with a separate segment of Children Books under its imprint Alpha Zone. Your initiative will definitely make parents and teachers understand the importance of inculcating reading habits in your kids right from their young age. I appreciate Dr Monica Khanna for her bookSunny Side Up’ and love its ‘kahani mein twist’ which made it all the more exciting.

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      One may speak good English, bad English, good Hindi, bad Hindi, a mix of Hindi-English or 'Hinglish', Spanglish, Pig-Latin, Gibberish, Mumbling or Double-speak, the sub-text that one's body speaks is just ONE -- CREDIBLE or NOT CREDIBLE! Be aware of your body language. You can lie in your words, but the body never lies. We communicate through our Body all the time, even when we don't realize it. However, there are very few expertswho can deeply understand, analyse and decode Body Language. Dr Shalini Verma is one of them.

      Kyra’s Return Flight conveys through a delightful story the very important message that there is great joy and power in accepting ourselves as we are,and not falling prey to harmful social prejudices about what is attractive or good. I greatly recommend this wonderful book about loving oneself!

      ‘Sunny Side Up’ authored by Dr Monica Khanna is a slice of delight with just the right bite.

      ‘Sunny Side Up’ is a delightfully wicked book! A complete treat for kids of all shapes, sizes and taste; those who fuss around their meals and those who devour their food. A visual treat for the eyes that moistened my curiosity palate, as I turned each page to follow Sunny’s exciting culinary adventures. An astonishing finale, that enhanced some beautiful childhood memories.

      Katie Bagli has two interests, nature and children. She has two talents, writing and drawing. As a story teller, she engages children with her colourful puppets and other visual aids, bringing to life the characters in her books.

      Dr Monica Khanna’s new book ‘Kyra’s Return Flight’ dwells deeper into the age-old societal challenges of colour differentiation amongst humans. Through a simple life story of a crow, she brings to the front the problem that we have of self-pity and self-doubt that dark coloured people face through the generations. As a school principal, I definitely recommend Monica’s books in all school libraries and encourage parents to share a copy with their kids.

      My compliments to the author for developing rich and novel content in an area that still lies underexplored. With so little information available on body language in the Indian context, I can imagine how much hard work
      would have gone into creating a book like this. This book is beautifully crafted in terms of quality content and relevance in the current context.

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