Saying No to Jugaad: The Making of Bigbasket By M S Subramanian And T. N. Hari
Genre: Management Lesson

The book, Saying No to Jugaad: The Making of Bigbasket is a fascinating tale of the evolution of start-up culture in India and the mindset shift over the past decade.

Co-authored by M S SUBRAMANIAN & T. N. HARI the book Saying No to Jugaad: The Making of Bigbasket allows the readers to get a fair understanding of the contribution of the startup establishments towards the country’s economic growth.

It is interesting to note the role that startups play in bringing all the stakeholders  together in the ecosystem – investors, budding entrepreneurs and potential market – thereby making a focused approach towards solving the country’s economic issues.

Through the book Saying No to Jugaad: The Making of Bigbasket, both the authors attempt to bust common myths that centres around the e-commerce businesses and sheds light on the fact as to why grocery remains the king of all products when it comes to online purchase platforms.

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