Earth provides enough to satisfy every man’s need but not any man’s greed”.  We long for more as we get and, in the process, forget to replenish. We forget that each day we are consuming resources which are not renewing themselves and thereby our future sustenance is at threat. How many of us think to plant a seed after having a sweet fruit? How many cleans the water of the sewage before releasing it back to drains? Only a handful thinks of Sustenance.  Sustainable development means to “fulfil the present needs without compromising the needs of future generations.”.


What is Sustainable Development

Sustainable development assures that we create reserves of resources for future generations without hindering the needs and supply for the present.


The concept of sustainable development can be interpreted in many different ways, but at its core is an approach to development that looks to balance different, and often competing, needs against an awareness of the environmental, social and economic limitations we face as a society.


 As a universal call to action to end poverty, protect the planet, and ensure that by 2030 all people enjoy peace and prosperity. The SDGs were adopted by the United Nations in 2015.

What are the SDGs?

The Sustainable Development Goals (SDGs), also known as the Global Goals, were adopted by the United Nations in 2015 The 17 SDGs are integrated—they recognise that action in one area will affect outcomes in others, and that development must balance social, economic and environmental sustainability. Why do we remember the makers of Wai Wai noodles? Because they taught the whole world how to take a devastated Nation into the ways of Sustainable Development. “The best way to find yourself is to lose yourself in the service of others”. This line by Mahatma Gandhi perfectly depicts the reality of Nepal’s biggest Philanthropist, Author, and Billionaire, Binod Chaudhary Mr Binod Kumar Chaudhary, 1995 saw a devastated Nepal.hit by the massive Earthquake. None thought that the Nation could turn around so quick within a decade. However, one man was determined to see his country turn into one of the global best in terms of opportunities. He is a man leading a gigantic conglomerate CG Corp Global having a presence across multiple continents along with an end number of social initiatives.  In 1995 he began the Chaudhary Foundation which is committed to the Sustainable Development Goals (SDGs) for Nepal. Chaudhary utilized the Chaudhary Foundation exceptionally in organizing, providing and executing relief efforts after the massive 7.8 Richter scale earthquake that occurred in 2015 and continued to help rebuild Nepal.

Before, Nepal’s journey had not been a cakewalk. Instability in politics surmounted and lasted for three decades. Public sector growth and contribution was as low as 30 per cent. Naturally after the massive natural disaster the public funds did not suffice to rebuild the nation. Private sectors had to chip in. Here came the Iron Man of Nepal with his new conviction. He looked to provide his people and their children holistic development through new shelters, food, education and promoting hygienic life. Thus, the initiative was an all-round -one for sustainable development.

So how is the contribution to the SDGs crucial to the development of the nation?

The conglomerate of Chaudhury does not focus only on the growth of Nepal but to develop a better world which will have a better global impact through sustainable development.

Many of the costs of the harm created by economic activities are not borne by those who cause it but by other people who neither obtain the benefits from the economic activity or agree to pay the costs related to it. Pollution is a perfect example. Businesses are permitted to pollute to a certain degree (less now than in the past). They don’t have to pay for the pollution, but society does by dirty air, water, and contaminated soil that affect the quality of our air, water, and food. This pollution can lead to serious health effects, which may reduce the quality of life and health of the population. We call a cost borne by someone who did not agree to bear it an externality.

 However, here is someone who leads by an example in replenishing the natural loss in safe and hygienic ways that are sustainable and far impacting.
Chaudhary Group creating a new Example

Rebuilding of the nation was not a day’s job. Neither did anyone advocate to tell the philanthropist what was the need of the hour. But when wealth and capacity mingle with empathy, wonders can happen. The first action to the entrapped people, some of whom were still then stuck in debris, started with feeding the Wai Wai noodles made during those crisis hours. Once the debris were clean, came the need to re-settle them under roofs that should at least last a decade. Medication to the sick and ailing continued. Half of the school buildings had demolished so the quick work began in restructuring of schools in the affected areas. After all, the children are the wealth of the Nation and educating them right is the longer way of sustenance.

The vigil of the Modern maker of Nepal did not stop there. He knew he could not feed the entire nation for long, generating work for sustaining his people was necessary. In the re-building steps he needed men of skills – masons, carpenters, educationists, doctors, all or most were given a job. Through beautiful team work the nation saw its revival to growth again.

Today, Nepal does not bear any more the scar of the disaster. It has revived and turned round. Thanks to the efforts of the makers of Wai Wai noodles.

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