About the Book
There are handful of people in this world who are gifted with the power of speech. To put across your ideas in a manner that the other people have no choice but to believe what you tell them is an art. This book is useful for those whose business or work depends on dealing with other people through persuasive communication skills.
The book is divided in six chapters with the below topics:
Chapter I- Develop Your Argument
Chapter II- Check Your Logic
Chapter III- Analyze Your Audience
Chapter IV- Motivate Your Audience
Chapter V- Study The Organization
Chapter VI- Consider the Culture
The book has been beautifully sewn like a story book. It starts with the author explaining the importance of developing your argument and how to choose evidences for it. You will learn how to create logical message structure and how to be prepared for your audiences. Readers are advised to thoroughly go through Chapter IV as motivating your audience would be the key to your success. The chapter will explain the two vital aspects of persuasion that is audience motivation and credibility enhancement techniques. Once you learn these aspects you will also need to upscale yourself by studying the organizational structures that you are working in and also the significance of being sensitive to cultures other than yours.
Make it a point that you go through the ‘Checklist’, ‘Recapitulative Summary ‘and ‘Test your Understanding ‘ sections which are there at the end of every chapter. This would enhance your knowledge and widen your horizons.
About the Author
Jane P. Thomas
Jane P. Thomas completed her Ph.D from the University of Michigan. She is Director of MBA and BBA Writing Programs Lecturer in Business/Management Communication. Her immense knowledge of the field of Business and Management Communication inspired her to write a guide for those who are looking for tips and techniques in this field. She continues to motivate hundreds of her students who are actively looking for management career.
Reading Level: Advanced
No. of Pages: 95
Bind Type: Paperback
Publisher and year: Dorling Kindersley (India) PVT. LTD, 2011
Edition: First Edition
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