“The fall of dropping water wears away the Stone”

– Lucretius

Water is essential in almost everything we do daily. Although it contributes no calories or organic nutrients, water exhibits a significant role in our world. In short, it’s the centrepiece of all life.

As we aspire to communicate better and learn tools for a happier and more fulfilling connection, we can attract a lot of stimuli from water. Despite being soft and modest, it slices through tough boulders because of its patience and diligence.

A good conversation starts with the urge to listen and listen carefully. Patience is the key to understanding the emotional exchange between two people and leads to stable, growing, and enriched communication.

Effective communication and conversation skills lead to dynamic connections but it doesn’t happen overnight. Much like consistent drops of water breaks down giant blocks of stone, compatible and uniform communication shuns the barrier between individuals and effective communication occurs.

At this juncture, I am compelled to mention about this book titled: Water Communication: Analysis of Strategies and Campaigns from the Water Sector.

The book aims at setting a first general outlook at what communication on water means, who communicates and on what topics. Through different examples and based on different research and contributions, this book presents an original first overview of “water communication”. It sets its academic value as one distinct scientific domain and provides tips and practical tools to professionals. The book contributes to avoid mixing messages, targets and discourses when setting communication related to water issues.

It is a well times step taken in the direction to facilitate coordination within the water sector and its organizations as water is a wide field of applications where inadequate words and language understanding between its stakeholders may pose an obstacle.

The book aptly describes:

  • a general outlook and retrospective of the history of the water sector in terms of communication
  • the landscape of organizations communicating on water and classification of topics
  • the differences between communication, information, mediation, raising awareness
  • examples of communication campaigns on water

In short, this book can be a vital resource for communication managers, utility managers, policy makers involved in water management and students in water sciences and environment.

Life is like the deep blue sea; it rises and then falls and rises again. Effective communication skills bridge the highs and the lows of life and keep us afloat and ready for every challenge to face it valiantly.

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