About the Book
A research shows that around 100 million people working in the United States have their roots in varied cultures. If you want to explore the ‘American Way’ as they call it then this book is what you should be looking at. You will understand how they think, communicate, behave and work and also how to fulfil their expectations.
The Book is divided into following four parts with the below topics:
Part I (Understanding the U.S Culture)
• Chapter 1- American Individualism
• Chapter 2- American Attitude Towards Time
• Chapter 3- American Business Relationships
Part II (Communicating In the U.S Culture)
• Chapter 4 – Effective Writing
• Chapter 5- Powerful Presentations
• Chapter 6-Effective Nonverbal Communication
• Chapter 7- Western Negotiation
• Writing References For ESL
• Online Resources
The first part of the book will lay the foundation of the U.S culture, how it originated and how the culture is different from others. There is a vivid description on importance of ‘Individualism’ in American society and the background behind it. The Part II of the book will interestingly teach you about the means of communication to be used and how to make it significant. The phase by phase approach of the book will make your learning effortless and worthwhile. Make it a point that you go through the ‘Checklist’, ‘Recapitulative Summary ‘and ‘Test your Understanding ‘ sections which are there at the end of every chapter. This would enhance your knowledge and widen your horizons.
About the Authors
Dr. Sana Reynolds, currently on the faculty of Baruch College, City University of New York, has over 25 years of extensive multinational experience as a consultant in the United States and overseas. Dr. Reynolds has a proven track record developing programs in managerial and cross-cultural communication, coaching executives for promotion, and preparing professionals for international assignments. In addition to native fluency in English, French, Ukrainian, working knowledge of Russian, and eight years’ living and working experience in Western Europe and in Asia. Sana Reynolds continues to expand on her knowledge of cultures and cross-cultural communication by teaching overseas and has made a vital contribution to this book.
Deborah Valentine has about 25 years of experience in teaching and consulting in United States and Overseas. She is presently working in Goizueta Business School in Emory University. Her contribution to the field of Cross –Cultural communication and International Cultures is commendable and has a remarkable contribution in writing this book.
Reading Level: Advanced
No. of Pages: 119
Bind Type: Paperback
Publisher and year: Dorling Kindersley (India) PVT. LTD, 2011
Edition: First Edition
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